Technology giant Dell has overtaken traditional leader HP in the desktop PC segment during the September quarter of 2010 and stands No 1 in terms of overall shipments which includes notebooks. Dell’s growth has come on the back of higher marketing spending and better distribution. The firm has been able to make the most of a troubled restructuring at rival HP, analysts said.
Data from market research firms IDC and Gartner peg Dell’s overall market share at around 17% compared to 13-14% of HP in the September quarter of this year. This is a sea-change from the year-ago period when HP held about 16% of the market and Dell only 10% share.
In a study released on Friday, IDC said Dell clinched the top position in the Indian desktop PC market for the first time with a share of 9.8%, followed by HP and Acer in second and third spots respectively during the September quarter.